Marketing Automation White Papers

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7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 08 Feb 2021 | Published: 24 Oct 2019

TechTarget

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Force.com Cloud Platform Drives Huge Time to Market and Cost Savings
sponsored by Salesforce.com
WHITE PAPER: IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
Posted: 30 Oct 2009 | Published: 30 Oct 2009

Salesforce.com

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

Easy, Secure File Sharing for Salesforce
sponsored by Hightail
WHITE PAPER: The following white paper explores a collaborative file sharing solution that complements the effectiveness of Salesforce by allowing users to securely share files of any size without having to exit the application. Get a firsthand look at how this solution improves productivity, collaboration, and more.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

Hightail

Optimize sales effectiveness - SAP CRM rapid-deployment solution for mobile sales
sponsored by Hewlett Packard Enterprise
WHITE PAPER: View this resource to learn how to get your essential customer relationship management (CRM) functionality quickly and affordably through a variety of mobile devices.
Posted: 26 Sep 2013 | Published: 31 May 2013

Hewlett Packard Enterprise

Oracle Business Intelligence Applications Overview
sponsored by Oracle Corporation
WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.
Posted: 22 Jan 2011 | Published: 22 Jan 2011

Oracle Corporation